TY  - BOOK
AU  - Wicks,Jan LeBlanc
TI  - Media management: a casebook approach 
SN  - 0805847154
PY  - 2004///
CY  - Mahwah, NJ
PB  - Lawrence Erlbaum
KW  - Mass media
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references (p. 301-314) and indexes
ER  -