Media management :  a casebook approach / 
Jan LeBlanc Wicks ... [et al.] 
 - 3rd ed. 
 - Mahwah, NJ :  Lawrence Erlbaum,  2004 
 - x, 326 p. :  ill. ;  23 cm. 
 - LEA's communication series .
<br/><br/>Includes bibliographical references (p. 301-314) and indexes 
<br/><br/><label>ISBN: </label>0805847154  RM160.59 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management--Case studies.