TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wirtz,Jochen
AU  - Keh,Hean Tat
AU  - Lovelock,Christopher H.
TI  - Services marketing in Asia: managing people, technology, and strategy 
SN  - 0130605662
PY  - 2002///
CY  - Singapore
PB  - Prentice Hall
KW  - Service industries
KW  - Asia
KW  - Marketing
KW  - Professions
N1  - Based on Services marketing / Christopher H. Lovelock. 4th ed. 2001; Includes bibliographical references and index
ER  -