Services marketing in Asia : managing people, technology, and strategy - Lovelock, Christopher H.; Wirtz, Jochen; Keh, Hean Tat; Lovelock, Christopher H. (Singapore : Prentice Hall, 2002)
Based on Services marketing / Christopher H. Lovelock. 4th ed. 2001
Includes bibliographical references and index
Keywords: Service industries -- Asia -- Marketing; Professions -- Asia -- Marketing