Lovelock, Christopher H. <br/><br/>
Services marketing in Asia :  managing people, technology, and strategy / 
Christopher Lovelock, Jochen Wirtz, Hean Tat Keh 
 - Singapore :  Prentice Hall,  2002. 
 - xxi, 706 p. :  ill. ;  24 cm. 
<br/><br/> Based on Services marketing / Christopher H. Lovelock. 4th ed. 2001 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130605662  RM154.77 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing--Asia<br/>Professions--Marketing--Asia