TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 0130337161
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing research
KW  - Methodology
N1  - Book is accompanied by one CD, entitled' Marketing research : an applied orientation , SPSS student version 11.0' bearing the same call number and available at Bahagian Media; Includes bibliographical references and indexes
ER  -