Marketing research : an applied orientation - Malhotra, Naresh K. (Upper Saddle River, N.J. : Prentice Hall, 2003)
Book is accompanied by one CD, entitled' Marketing research : an applied orientation , SPSS student version 11.0' bearing the same call number and available at Bahagian Media
Includes bibliographical references and indexes.
Keywords: Marketing research; Marketing research -- Methodology