Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra. 
 - 4th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  2003. 
 - xxvii,713 p. :  ill,  27 cm. +  1 computer laser optical discs (4 3/4 in.) 
<br/><br/> Book is accompanied by one CD, entitled' Marketing research : an applied orientation , SPSS student version 11.0' bearing the same call number and available at Bahagian Media 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0130337161 
<br/><br/><label>LCCN: </label>2002-042467 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Methodology.