Adams, John N. <br/><br/>
Character merchandising / 
by John N. Adams 
 - 2nd ed. 
 - London :  Butterworths,  1996 
 - 372 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0406077673  RM551.25 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Merchandising<br/>Marketing--Law and legislation<br/>Sales