Smith, P. R.  1957- <br/><br/>
Great answers to tough marketing questions / 
P.R. Smith. 
 - 2nd ed. 
 - London :  Kogan Page,  2003. 
 - xv, 298 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0749440228 (pbk.)  RM139.74 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing