TY  - BOOK
AU  - Forsyth,Patrick
TI  - Marketing stripped bare: an insider's guide to the secret rules 
SN  - 0749439971 (pbk.)
PY  - 2003///
CY  - London
PB  - Kogan Page
KW  - Marketing
N1  - Marketing in context -- No customer can be worse than no customer -- Sex -- A bridge over troubled water -- The company -- The market -- Competition and other difficulties -- Spotting opportunities -- Creating the right mixture -- The marketing plan -- Planning the attack -- May I ask you a few questions? -- A finger in the wind -- Something old, something new -- A trial run -- The promotion mix -- Blowing your own trumpet -- Everyone has an image -- A puss of publicists -- Rattling a stick -- 2p off etc -- Good relations -- Think of a number -- Selling and sales management -- The  second oldest profession -- Buyers are a tough lot -- Not just bigger, different -- If all else fails... --  Directing the storm troopers -- The swindle sheet -- Thank you for your support -- Distribution -- To market, to market -- Something in store -- Putting on a show -- Can I help you? -- Export or die -- Who sold you this then? --'Electronic' marketing -- Better, faster, different -- Impact across the board -- Electronic marketing -- Going electronic -- Ever more possibilities (and complications) -- The future -- Markets -- Today the world -- Technology rules (regardless) -- Taking marketing forward -- Desperation -- Competition -- Will you make a successful marketer?
UR  - http://www.loc.gov/catdir/toc/fy038/2003002585.html
ER  -