TY  - BOOK
AU  - Wolfe,David B.
AU  - Snyder,Robert E.
TI  - Ageless marketing: strategies for reaching the hearts & minds of the new customer majority 
SN  - 0793177553
PY  - 2003///
CY  - Chicago, IL
PB  - Dearborn Trade Publishing
KW  - Older consumers
KW  - Marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip044/2003011500.html
ER  -