Wolfe, David B. <br/><br/>
Ageless marketing :  strategies for reaching the hearts & minds of the new customer majority / 
 Ageless marketing :  strategies for reaching the hearts and minds of the new customer majority 
David B. Wolfe, with Robert E. Snyder 
 - Chicago, IL :  Dearborn Trade Publishing,  2003 
 - xxi, 359 p. :  ill. ;  24 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0793177553  RM96.25 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Older consumers<br/>Marketing