A match between customer-focused manufacturing strategy and performance measurement system and company performance - Rozita Amiruddin (Pulau Pinang : Universiti Sains Malaysia, 2004)
Thesis (Ph.D.) - Universiti Sains Malaysia, 2004
Keywords: Universiti Sains Malaysia -- Dissertations; Dissertations, Academic -- Malaysia; Consumer Satisfactiion; Customer loyality; Customer relations