Bishop, Jacqueline <br/><br/>
Effective marketing :  principles and practice / 
Jacqueline Bishop 
 - Liverpool :  Liverpool Business Pub.,  2002 
 - x, 220 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 207-209) and index 
<br/><br/><label>ISBN: </label>1903500036  RM163.09 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing