Winning in Asia : strategies for competing in the new millennium - Williamson, Peter J. (Boston, MA : Harvard Business School Press, 2004)
Asian competition -- Asia's business heritage -- Stepping up to the productivity challenge -- Ramping up Asian innovation -- Building Asian brands -- Creating a new breed of Asian multinationals -- Consolidating the Asian playing field -- Winning strategies for Asia's new reality
Keywords: Business enterprises -- East Asia; International business enterprises -- East Asia; Business enterprises -- Asia, Southeastern; International business enterprises -- Asia, Southeastern; Competition, International; Industrial management