Leigh, Richard

Inside story e-commerce in business / [videorecording] : produced and directed by Richard Leigh - Bendigo, Victoria : Video Education Australasia, 2003 - 1 videocassette (VHS) (29 min.) : sd., col. ; 1/2 in.

Executive producer, Mark McAuliffe ; editor, Damien Bear Executive producer, Mark McAuliffe ; editor, Damien Bear

Host: Eleanor Handley, Jim Pidgeon

Summary: This accessible current-affairs format leads viewers to where information technology meets everyday life. In three self-contained stories, this program provide three fascinating case studies: Ford, with their online marketing ; Coronet, with their online ordering system, and ; Mp3.com.au, with their online dlivery of music.

RM293.50


Electronic commerce