Profitable growth is everyone's business : 10 tools you can use Monday morning - Charan, Ram (New York : Crown Business, 2004)
How to get more out of what you already have -- The challenge of profitable revenue growth -- Reorient your thinking about growth : hit many singles and doubles, not just home runs -- How to tell good growth from bad growth -- Leadership for growth : confronting the enemy within -- Accelerating profitable revenue growth through revenue productivity -- Building a growth budget -- Pinpointing opportunities for profitable revenue growth through upstream marketing -- Cross-selling : the art of creating a value proposition -- Creating the social engine of revenue growth -- Why growth matters to everyone : how to tell if you are in a growth business.
Includes index.
Keywords: Organizational effectiveness; Industrial management; Strategic planning; Success in business