Kuzmeski, Maribeth Red zone marketing : a playbook for winning all the business you want! / Marketing Maribeth Kuzmeski - [S.l.] : Facts on Demand, [2002] - xi, 207 p. : ill. ; 23 cm. Includes index. ISBN: 1889150347 (pbk.) RM72.16 Subjects--Topical Terms: Marketing.