TY  - BOOK
AU  - Aaker,David A.
TI  - Brand portfolio strategy: creating relevance, differentiation, energy, leverage, and clarity 
SN  - 0743249380
PY  - 2004///
CY  - New York
PB  - Free Press
KW  - Brand name products
KW  - Planning
KW  - Marketing
KW  - Management
KW  - Valuation
N1  - Includes bibliographical references (p. [323]-327) and index
ER  -