McCarthy, E. Jerome <br/><br/>
Basic marketing :  a managerial approach / 
E. Jerome McCarthy 
 - 4th ed. 
 - Homewood :  Richard D. Irwin, Inc,  1971 
 - 884 p. :  ill. ;  24 cm. 
<br/><br/><label>LCCN: </label>75-16730 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management