TY  - BOOK
AU  - Hollensen,Svend
AU  - Hollensen,Svend
TI  - Global marketing: a decision-oriented approach 
SN  - 0273678396
PY  - 2004///
CY  - Harlow, England
PB  - Financial Times/Prentice Hall
KW  - Export marketing
N1  - Rev ed. of : Global marketing : a market-responsive approach, 2000; Includes bibliographical references and index
ER  -