Hollensen, Svend <br/><br/>
Global marketing :  a decision-oriented approach / 
Svend Hollensen 
 - 3rd ed. 
 - Harlow, England :  Financial Times/Prentice Hall,  2004 
 - xxxix, 717 p. :  ill. ;  27 cm. 
<br/><br/> Rev ed. of : Global marketing : a market-responsive approach, 2000 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0273678396  RM213.02 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing