Marketing and non-marketing mix factors and brand equity : the case of Malaysian household electrical appliances - Norjaya Mohd. Yasin (Pulau Pinang : Universiti Sains Malaysia, 2004)
Thesis (Ph.D) - Universiti Sains Malaysia, 2004
References : p. 307-328
Keywords: Universiti Sains Malaysia -- Dissertations; Dissertations, Academic -- Malaysia; Brand name products -- Valuation -- Malaysia -- Management; Intangible property -- Valuation -- Malaysia -- Management