Mooij, Marieke  de <br/><br/>
Consumer behavior and culture:  consequences for global marketing and advertising / 
Marieke de Mooij 
 - London :  Sage Publications,  2003 
 - xiv, 344 p. ;  30 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0761926682  RM200.27 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Cross-cultural studies<br/>Consumers--Psychology