TY  - BOOK
AU  - Baran,Stanley J.
TI  - Introduction to mass communication: media literacy and culture 
SN  - 0071214283 (international ed.)
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill
KW  - Mass media
KW  - Mass media and culture
KW  - Media literacy
N1  - Book is accompanied by 2 CDs-ROM entitled'CD-ROM to accompany Introduction to mass communication : media literacy and culture, 3rd ed., Stanley J. Baran' bearing the same call number and available at Bahagian Koleksi Media; Includes bibliographical references (p. R-1 thru R-10) and index
ER  -