Baran, Stanley J. <br/><br/>
Introduction to mass communication :  media literacy and culture / 
Stanley J. Baran 
 - 3rd ed. 
 - Boston :  McGraw-Hill,  2004 
 - 1 v. (various pagings) :  ill. (some col.), col. maps ;  26 cm. +  2 computer optical discs (4 3/4 in.) 
<br/><br/> Book is accompanied by 2 CDs-ROM entitled'CD-ROM to accompany Introduction to mass communication : media literacy and culture, 3rd ed., Stanley J. Baran' bearing the same call number and available at Bahagian Koleksi Media 
<br/><br/>Includes bibliographical references (p. R-1 thru R-10) and index 
<br/><br/><br/>System requirements for accompanying computer disc: Windows (OS 2000) or Mac (OS 9.x and up), 32 MB RAM, 4x CD-ROM drive. Netscape or Microsoft IE Browser (version 5.x or higher) 
<br/><br/><label>ISBN: </label>0071214283 (international ed.)  RM71.80 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Mass media and culture<br/>Media literacy