Ries, Al <br/><br/>
Positioning :  the battle for your mind / 
by Al Ries and Jack Trout 
 - 20th anniversary ed. 
 - New York :  McGraw-Hill,  2001 
 - xii, 246 p. :  ill. ;  21 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0071359168 (hbk.)  RM99.80 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Positioning (Advertising)