De Pelsmacker, Patrick <br/><br/>
Marketing communications :  a European perspective / 
Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh 
 - 2nd ed. 
 - Harlow :  Prentice Hall,  2004 
 - xv, 578 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0273685007  RM213.06 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing