Ranchhod, Ashok <br/><br/>
Marketing strategies :  a twenty-first century approach   / 
Ashok Ranchhod ; with contributions from Julie Tinson, and Claire Gauzente 
 - Harlow, England :  FT/Prentice Hall,  2004 
 - xvii,239 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 219-230) and index 
<br/><br/><label>ISBN: </label>0273651927 (pbk.)  RM184.88 
<br/><br/><label>LCCN: </label>2003-061248 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Case studies<br/>Marketing research