Lovelock, Christopher H. <br/><br/>
Services marketing :  people, technology, strategy / 
Christopher Lovelock, Jochen Wirtz 
 - 5th ed. 
 - Upper Saddle River, N. J. :  Pearson/Prentice Hall,  2004 
 - xviii, 652 p. :  ill., map ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0131138650  RM498.48 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing<br/>Service industries--Marketing