Introduction to marketing :  a value exchange approach / 
Mark Gabbott, editor 
 - Frenchs Forest :  Pearson,  2004 
 - xxiii, 638 p. :  ill. ;  27 cm. 
<br/><br/><label>ISBN: </label>1740097386  RM193.32 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing