Urban, Glen L. <br/><br/>
Digital marketing strategy :  text and cases / 
Glen L. Urban 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  2004 
 - xvii, 195 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0131831771  RM348.41 
<br/><br/><label>LCCN: </label>2003-048729 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Electronic commerce--Management<br/>Internet marketing<br/>Consumer behavior<br/>Strategic planning