Goh, Sunny T. H. <br/><br/>
Marketing * wise :  an unconventional approach to strategic marketing for Asia / 
Sunny T. H. Goh, Khoo Kheng-Hor 
 - Petaling Jaya :  Prentice-Hall,  2003 
 - xiv, 210 p. :  ill. ;  21 cm. 
<br/><br/><label>ISBN: </label>9832639336  RM37.02 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Strategic planning