TY  - BOOK
AU  - Capon,Noel
AU  - Vanhonacker,Wilfried R.
TI  - The Asian marketing casebook
SN  - 0137955502 (U.S.)
PY  - 1999///
CY  - Singapore
PB  - Prentice Hall
KW  - Marketing
KW  - Asia
KW  - Case studies
N1  - Includes bibliographical references
ER  -