TY  - BOOK
AU  - Winer,Russell S.
TI  - Marketing management
SN  - 0131405470
PY  - 2004///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 435-451) and index
ER  -