Winer, Russell S. <br/><br/>
Marketing management / 
Russell S. Winer 
 - 2nd ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  2004 
 - xxv, 481 p. :  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references (p. 435-451) and index 
<br/><br/><label>ISBN: </label>0131405470  RM469.01 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management