Solomon, Michael R. Consumer behavior : buying, having, and being / Michael R. Solomon. - 6th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2005. - xviii,621 p. : ill, ; 27 cm. Includes bibliographical references and index. ISBN: 0131404067 RM498.48 0131404067 Hadiah Subjects--Topical Terms: Consumer behavior.