Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon. - 6th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2005. - xviii,621 p. : ill, ; 27 cm.

Includes bibliographical references and index.



0131404067 RM498.48 0131404067 Hadiah


Consumer behavior.