Kerin, Roger A. <br/><br/>
Strategic marketing problems :  cases and comments / 
Roger A. Kerin, Robert A. Peterson 
 - 10th ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,  2004 
 - viii, 696 p. :  ill. (some col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0131421840  RM498.48 
<br/><br/><label>LCCN: </label>2003-044004 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies<br/>Marketing--Management--Case studies