Nichols, William Media relations in sport / William Nichols ... [et al.] - Morgantown, WV. : Fitness Information Technology, 2002 - xvi, 291 p. : ill. ; 29 cm. - Sport management library . Includes bibliographical references (p. 279-283) and index ISBN: 1885693222 RM184.92 Subjects--Topical Terms: Mass media and sports