The visible librarian : asserting your value with marketing and advocacy - Siess, Judith A. (Chicago : American Library Association, 2003)
The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together.
Includes bibliographical references (p. 123-146) and index
Keywords: Libraries -- Public relations; Libraries -- Marketing; Advertising -- Libraries; Public services (Libraries)