Biagi, Shirley <br/><br/>
Media/impact :  an introduction to mass media / 
Shirley Biagi 
 - 6th ed. 
 - Belmont, CA :  Wadsworth/Thomson Learning,  2003 
 - xxv, 388 p. :  col. ill. ;  28 cm.+  1 CD-ROM (4 3/4 in.) 
<br/><br/> Book is accompanied by 1 CD entitled,' Impact interactive : study guide for Biagi's media/impact, 6th ed.,' bearing the same call number and available at Bahagian Perkhidmatan Maklumat 
<br/><br/>Includes bibliographical references (p. 359-370) and index 
<br/><br/><label>ISBN: </label>0534597068 (pbk.)  RM293.26 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media