TY  - BOOK
AU  - Irwin,Richard L.
AU  - Sutton,William Anthony
AU  - McCarthy,Larry M.
TI  - Sport promotion and sales management
SN  - 0736003207
PY  - 2002///
CY  - Champaign, IL
PB  - Human Kinetics
KW  - Sports
KW  - Public relations
KW  - Marketing
N1  - Includes bibliographical references (p. 423-445) and index
ER  -