Irwin, Richard L.,  1957- <br/><br/>
Sport promotion and sales management / 
Richard L. Irwin, William A. Sutton, Larry M. McCarthy ; [foreword by Mike Veeck] 
 - Champaign, IL :  Human Kinetics,  2002 
 - xiii, 457 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references (p. 423-445) and index 
<br/><br/><label>ISBN: </label>0736003207  RM229.14 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Public relations<br/>Sports--Marketing