Customer relationship management :  perspectives from the marketplace / 
Somon Knox ... (et al.) 
 - Oxford :  Butterworth-Heinemann,  2003 
 - xvi, 302 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0750656778  RM204.60 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>Relationship marketing