TY  - BOOK
AU  - Friedman,Lawrence G.
TI  - Go-to-market strategy: advanced techniques and tools for selling more products, to more customers, more profitably 
SN  - 0750674601
PY  - 2002///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/els031/2002512551.html
UR  - http://www.loc.gov/catdir/toc/fy033/2002512551.html
ER  -