Friedman, Lawrence G. <br/><br/>
Go-to-market strategy :  advanced techniques and tools for selling more products, to more customers, more profitably / 
 Go to market strategy 
Lawrence G. Friedman 
 - Oxford :  Butterworth-Heinemann,  2002 
 - xii, 294 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0750674601  RM170.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing