Gummesson, Evert,  1936- <br/><br/>
Total relationship marketing :  marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm / 
Evert Gummesson 
 - 2nd ed. 
 - Oxford :  Butterworth-Heinemann,  2002 
 - xiii,350 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0750654074  RM156.79 
<br/><br/><label>LCCN: </label>2002-074374 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing