TY  - BOOK
AU  - Hague,Paul
TI  - Market research: a guide to planning, methodology & evaluation  
SN  - 0749437308
PY  - 2002///
CY  - London
PB  - Kogan Page
KW  - Marketing research
KW  - Planning
KW  - Methodology
KW  - Evaluation
N1  - Book is accompanied by one CD, entitled'Market research' bearing the same call number and available at Bahagian Koleksi Media; References and furthur reading : p. 253-266
ER  -