Hague, Paul <br/><br/>
Market research :  a guide to planning, methodology & evaluation  / 
Paul Hague 
 - 3rd ed. 
 - London :  Kogan Page,  2002 
 - x, 278 p. :  ill. ;  25 cm. +  1 computer laser optical disc (4 3/4 in.) 
<br/><br/> Book is accompanied by one CD, entitled'Market research' bearing the same call number and available at Bahagian Koleksi Media 
<br/><br/>References and furthur reading : p. 253-266 
<br/><br/><label>ISBN: </label>0749437308  RM191.96 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Planning<br/>Marketing research--Methodology<br/>Marketing research--Evaluation